Ad Sales
Ad sales are coming along. We're thrilled with the ads we have sold so far. At the same time, we worry about selling enough ads to publish this magazine.
Right now we're trying to raise money for Scoop's premiere issue, which will come out in April. There's a lot of pressure on us to sell these ads because without them there will be no premiere issue of Scoop.
It's tough not having an actual product to show potential advertisers, but we do have some layout samples so people can get a feel for the design, and we have a sample cover to show. They rock. We've got some people who get really excited about design so Scoop is going to look amazing.
The samples were created last semester and presented at a faculty meeting for the School of Journalism and Electronic Media. We got a lot of support from the faculty after the meeting and I think everyone is excited about this magazine's first issue.
Let's hope we can get enough advertisers interested to see this through. So much work has been done so far, and a lot of blood, sweat and tears have been shed. It'd be a shame to let a thing like money get in the way of our success.
The magazine will be 60 pages long, with 20 pages of ads. It's a pretty good ad/edit ratio and I'm so glad we didn't have to go 50/50 as we once feared. We'll be presenting our work to JEM alumni and students on glossy 80 lbs. stock using only the finest four-color process printing. Our ad rates are good for that kind of quality. And Scoop will be mailed to our alumni and current students, so an ad is guaranteed to be seen by 5,000 people. We'll keep the remaining copies prospective students and friends of the School. If you're interested in buying an ad, please contact our faculty advisor at: clepre@utk.edu.
Right now we're trying to raise money for Scoop's premiere issue, which will come out in April. There's a lot of pressure on us to sell these ads because without them there will be no premiere issue of Scoop.
It's tough not having an actual product to show potential advertisers, but we do have some layout samples so people can get a feel for the design, and we have a sample cover to show. They rock. We've got some people who get really excited about design so Scoop is going to look amazing.
The samples were created last semester and presented at a faculty meeting for the School of Journalism and Electronic Media. We got a lot of support from the faculty after the meeting and I think everyone is excited about this magazine's first issue.
Let's hope we can get enough advertisers interested to see this through. So much work has been done so far, and a lot of blood, sweat and tears have been shed. It'd be a shame to let a thing like money get in the way of our success.
The magazine will be 60 pages long, with 20 pages of ads. It's a pretty good ad/edit ratio and I'm so glad we didn't have to go 50/50 as we once feared. We'll be presenting our work to JEM alumni and students on glossy 80 lbs. stock using only the finest four-color process printing. Our ad rates are good for that kind of quality. And Scoop will be mailed to our alumni and current students, so an ad is guaranteed to be seen by 5,000 people. We'll keep the remaining copies prospective students and friends of the School. If you're interested in buying an ad, please contact our faculty advisor at: clepre@utk.edu.
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